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New businesses are quite often launched with the
hope that a particular product (trademark) or service (service mark)
will capture the attention of the public and ensure the success of the
enterprise. It is natural to seek to protect your mark (the word "mark" includes both trademarks and service marks), so that if it is becomes valuable, others will not copy it and dilute the success of the new business.
BEFORE YOU DO ANYTHING ELSE, read about the single
most important concept in trademark law. Then take a look at
our free educational material
about trademarks, our link
to the unarguably best free trademark search, an explanation
of the costs associated
with registration, and the trademark
application itself.
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